January 10th, 2010

India Inc – wake up! Social Networking’s here to stay.

An article titled Social Networking plagues India Inc which is based on a survey conducted by Assocham just goes to show that they’re really sleeping or threatened, while their world’s moving forw…

Permalink Social Media Comments Off
January 6th, 2010

Trust…

I woke up yesterday thinking about trust — as it pertains to the way I look at the world, the way I lead Brains on Fire and the work we do for our clients. I spent a bit of time of in November a…

Permalink Social Media Comments Off
December 4th, 2009

5 Ways To Solve The Crisis Of Corporate Social Responsibility

It may have been easy to miss if you don’t work in the world of corporate led cause related marketing, but Corporate Social Responsibility (or CSR) programs are in the midst of a crisis. The subject o…

Permalink Social Media Comments Off
November 25th, 2009

You May Monitor For Crises, But Do You Monitor For Opportunity?

There’s an old fable about a shoe company that sends two executives to a remote region of the world to study the prospects for expansion. The first reports back in utter dismay, ‘It’s a bust. We…

Permalink Social Media Comments Off
November 19th, 2009

Savvy From The Beginning: Application of SocMed Starts Young – Yes It Does

Metaphors and stories are powerful things – far better than numbers at showing how powerful human interactions can be and how much they impact the world at large – or sometimes in the small. When it c…

Permalink Social Media Comments Off
November 14th, 2009

Unemployment has little to no effect on Social Media & Digital

… at least in my little corner of the world in Silicon Valley it doesn’t. I often get pinged by recruiters, headhunters and various friends of mine about open positions, jobs and consulting opportu…

Permalink Social Media Comments Off