December 19th, 2009

From Outside The Bubble- Why B2B marketers hate social media

In a recent post, I offered some hard research data to support the growing importance of social media to B2B. But this time I want to address the legitimate concerns that ITSMA clients give us when …

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December 17th, 2009

7 Social Media and Web Analytics Predictions for 2010

I guess it’s time to do my predictions for 2010 and I’m game for it – except this time, I’m pretty sure about my predictions – and can feel 2010 is here already.  I don’t want or need to repeat what…

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December 15th, 2009

2010- The Year of Opting-out

Here’s something you can do to jump start your year, clear out your inbox and make better use of your time in the social space next year. Start opting-out. Take a few minutes to assess every piece…

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December 14th, 2009

Frequency Buying Does Not Necessarily Equal Brand Loyalty

So please don’t mistake it for the same thing. Allow me to clarify: There is a gas station at the end of my street. I probably go to that gas station 95% of the time I get gas in town. I’m act…

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December 2nd, 2009

The Most Important Part of a Productive Meeting

For those of us working in organizations as employees, vendors, or consultants, the ebb and flow of our time is greatly affected by a schedule of daily meetings.    Influential leaders recognize, a…

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November 25th, 2009

Reach Matters – Even In Social Media

“It doesn’t matter how many people you reach; it’s who you reach that matters.” We hear this kind of statement thrown about all the time in social media circles. The idea is that you don’t need to…

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November 24th, 2009

Biz Stone in Israel today… #bizil

By the time my loyal RSS readers will see this, I’ll be on my way to meeting Biz Stone, co-founder of Twitter, visiting Israel for a quick 24 hours, keynoting The NETWorking event, the Alumni event of…

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