Archive for posts tagged with ‘strategy’


Jan 9 2010

The Business of Social Media: B2B and B2C Engagement by the Numbers

Social Media - 7 months ago - cgseo

I spend a great deal of time working within the B2B sector, among other things, and social media is a growing and or pervasive program within a comprehensive, integrated communications and service…

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The Business of Social Media: B2B and B2C Engagement by the Numbers


Three Keys You Need to Know About Personal Branding, But Probably Aren’t Doing

Social Media - 7 months ago - admin

cartoon by @gapingvoid There is an awful lot of conversation about personal branding these days – books, blogs, social media, webinars, conferences, etc. And a lot of what they all say is importa…

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Three Keys You Need to Know About Personal Branding, But Probably Aren’t Doing


Jan 8 2010

Custom Content Builds Trust and Wins Customers- The Shotgun Approach Doesn’t

Social Media - 7 months ago - cgseo

Being earnest, or sincere, in your efforts to provide content to you customers is perhaps your most important task. Until recent years, your “content” was advertisements, flyers, coupons and other…

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Custom Content Builds Trust and Wins Customers- The Shotgun Approach Doesn’t


Jan 7 2010

What Vegas Can Teach You About Marketing

Social Media - 7 months ago - cgseo

In a place best known for accidental weddings, expensive hangovers and overly plasticized lounge singers it may seem that there isn’t much to learn when it comes to marketing. In fact, to amend a Veg…

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What Vegas Can Teach You About Marketing


Jan 6 2010

Google search vs. Twitter search vs. your own personal groundswell

Social Media - 7 months ago - cgseo

by Josh Bernoff Where do you go when you need the answer to a question? While writing the first chapter of Harnessing the Groundswell, I wanted to cite a case — a movie that recently tanked d…

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Google search vs. Twitter search vs. your own personal groundswell


8 Ways To Use Twitter Lists

Social Media - 7 months ago - admin

UPDATE: We just launched our Fortune 100 Twitter list. Feel free to follow it or any of our lists mentioned below. We talked recently about the Twitter lists set up by My Creative Team. Are you u…

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8 Ways To Use Twitter Lists


Apple’s Bold Play With ‘Secrecy’ Strategy

Social Media - 7 months ago - admin

Speculation continues to build around the hotly anticipated announcement of the new Apple tablet.  Imagine if Steve Jobs & Co. are NOT intending to announce the new product – man, there would be ma…

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Apple’s Bold Play With ‘Secrecy’ Strategy