Archive for posts tagged with ‘social customer’


Jan 13 2010

Zynga Brings Back Offers And Begins Testing New “Engagement Ads”

Social Media - 8 months ago - admin

This evening Mark Pincus, the CEO of Zynga, announced on his blog that Zynga would begin phasing back in offers after temporarily shutting them down due to the whole “ScamVille” controversy. The …

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Zynga Brings Back Offers And Begins Testing New “Engagement Ads”


Jan 11 2010

The Importance of Boundaries

Social Media - 8 months ago - admin

The emergence of the internet, real-time web, and social media technologies have made the “work” day longer and longer. There’s no such thing as an 8-to-5 job anymore, and if you work in the web spa…

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The Importance of Boundaries


Jan 8 2010

Organic Social Networks, The Yankees & …Wha? (UPDATE: WE WON OUR 27TH WORLD SERIES!)

Social Media - 8 months ago - cgseo

Needless to say, being a Yankees fan of the entirely driven and committed sort, I’m biting every nail on my hands off and frankly, if I could reach my feet, would go at those nails too (Ugh.). I do …

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Organic Social Networks, The Yankees & …Wha? (UPDATE: WE WON OUR 27TH WORLD SERIES!)


Communication is Marketing… Conversation is Intimate… Too Intimate for Marketing?

Social Media - 8 months ago - cgseo

In my tweetstream recently I saw an interesting question about the difference between communication and conversation in social media. It was an interesting question to consider, because of the diffe…

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Communication is Marketing… Conversation is Intimate… Too Intimate for Marketing?


Jan 7 2010

Agency Transparency On Client Social Media Channels

Social Media - 8 months ago - admin

Toby Bloomberg and I are collaborating on a post about the transparency of content writing and social media engagement for client social media channels. Bloggers have long discussed the importance of…

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Agency Transparency On Client Social Media Channels


What Vegas Can Teach You About Marketing

Social Media - 8 months ago - cgseo

In a place best known for accidental weddings, expensive hangovers and overly plasticized lounge singers it may seem that there isn’t much to learn when it comes to marketing. In fact, to amend a Veg…

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What Vegas Can Teach You About Marketing


Jan 6 2010

Trust…

Social Media - 8 months ago - cgseo

I woke up yesterday thinking about trust — as it pertains to the way I look at the world, the way I lead Brains on Fire and the work we do for our clients. I spent a bit of time of in November a…

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Trust…

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