January 13th, 2010

Zynga Brings Back Offers And Begins Testing New “Engagement Ads”

This evening Mark Pincus, the CEO of Zynga, announced on his blog that Zynga would begin phasing back in offers after temporarily shutting them down due to the whole “ScamVille” controversy. The …

Permalink Social Media Comments Off
January 11th, 2010

The Importance of Boundaries

The emergence of the internet, real-time web, and social media technologies have made the “work” day longer and longer. There’s no such thing as an 8-to-5 job anymore, and if you work in the web spa…

Permalink Social Media Comments Off
January 8th, 2010

Organic Social Networks, The Yankees & …Wha? (UPDATE: WE WON OUR 27TH WORLD SERIES!)

Needless to say, being a Yankees fan of the entirely driven and committed sort, I’m biting every nail on my hands off and frankly, if I could reach my feet, would go at those nails too (Ugh.). I do …

Permalink Social Media Comments Off
January 8th, 2010

Communication is Marketing… Conversation is Intimate… Too Intimate for Marketing?

In my tweetstream recently I saw an interesting question about the difference between communication and conversation in social media. It was an interesting question to consider, because of the diffe…

Permalink Social Media Comments Off
January 7th, 2010

Agency Transparency On Client Social Media Channels

Toby Bloomberg and I are collaborating on a post about the transparency of content writing and social media engagement for client social media channels. Bloggers have long discussed the importance of…

Permalink Social Media Comments Off
January 7th, 2010

What Vegas Can Teach You About Marketing

In a place best known for accidental weddings, expensive hangovers and overly plasticized lounge singers it may seem that there isn’t much to learn when it comes to marketing. In fact, to amend a Veg…

Permalink Social Media Comments Off
January 6th, 2010

Trust…

I woke up yesterday thinking about trust — as it pertains to the way I look at the world, the way I lead Brains on Fire and the work we do for our clients. I spent a bit of time of in November a…

Permalink Social Media Comments Off