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The top ten Twitter statistics and analytics tools

cgseo — Tue, 12 Jan 2010 15:35:32 +0000

If you work in marketing or public relations, the chances are you are now regularly being asked to use social media to spread your client’s messages. I have met lots of marketers and business owners…

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The top ten Twitter statistics and analytics tools

Agency Transparency On Client Social Media Channels

admin — Thu, 07 Jan 2010 15:11:00 +0000

Toby Bloomberg and I are collaborating on a post about the transparency of content writing and social media engagement for client social media channels. Bloggers have long discussed the importance of…

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Agency Transparency On Client Social Media Channels

Anatomy of a Controlled Leak

admin — Wed, 06 Jan 2010 20:29:00 +0000

On Monday evening, I tweeted the following: @PeterHimlerMarch shipping date. Price of $1K. My my. How unApple-like for new product details to leak in advance of the launch.8:43 PM Jan 4th from Power …

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Anatomy of a Controlled Leak

Apple’s Bold Play With ‘Secrecy’ Strategy

admin — Wed, 06 Jan 2010 12:48:09 +0000

Speculation continues to build around the hotly anticipated announcement of the new Apple tablet. Imagine if Steve Jobs & Co. are NOT intending to announce the new product – man, there would be ma…

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Apple’s Bold Play With ‘Secrecy’ Strategy

Hello Rabbits!

admin — Tue, 05 Jan 2010 15:49:22 +0000

I rarely put posts up where I talk about myself, but this will be the exception. That’s because from today I’ve got a new job. The former digital division of Cow has been hived off into a sepa…

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Hello Rabbits!

Ten Commandments of Personal Branding – #8: Don’t Fear Being Hated

admin — Tue, 05 Jan 2010 10:17:00 +0000

Don’t fear the wrath of anyone. If you are a big enough personal brand to attract a substantial number of friends and followers, someone will hate you. Welcome animosity as a badge of recognition. I…

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Ten Commandments of Personal Branding – #8: Don’t Fear Being Hated

Social Media… You Are What You Read

cgseo — Mon, 04 Jan 2010 18:48:10 +0000

We were gathered at our bi-monthly Boys’ Lunch at Michael’s last month when one of “the boys,” a very senior media-minded communications executive, looked at me incredulously when I said I actually re…

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Social Media… You Are What You Read

The Most Influential Conversations on Twitter in 2009

admin — Fri, 01 Jan 2010 20:58:32 +0000

What follows is the unabridged version of my current post on Mashable, “Twitter’s Most Influential Topics of 2009.” As we ring in the New Year and usher in twenty ten, let’s take a moment to refle…

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The Most Influential Conversations on Twitter in 2009

Social media marketing: Can I trust you?

admin — Wed, 30 Dec 2009 08:19:20 +0000

Some believe today’s students are savvy social media users who are more trusting of organizations than older users and don’t care for ambiguity. If that’s true, Dan Zarrella’s The Social Media Mar…

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Social media marketing: Can I trust you?

Twitter Economics

cgseo — Tue, 22 Dec 2009 18:59:00 +0000

Source: Shutterstock With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information,…

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Twitter Economics