January 12th, 2010

The top ten Twitter statistics and analytics tools

If you work in marketing or public relations, the chances are you are now regularly being asked to use social media to spread your client’s messages. I have met lots of marketers and business owners…

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January 7th, 2010

Agency Transparency On Client Social Media Channels

Toby Bloomberg and I are collaborating on a post about the transparency of content writing and social media engagement for client social media channels. Bloggers have long discussed the importance of…

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January 6th, 2010

Anatomy of a Controlled Leak

On Monday evening, I tweeted the following: @PeterHimlerMarch shipping date. Price of $1K. My my. How unApple-like for new product details to leak in advance of the launch.8:43 PM Jan 4th from Power …

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January 6th, 2010

Apple’s Bold Play With ‘Secrecy’ Strategy

Speculation continues to build around the hotly anticipated announcement of the new Apple tablet.  Imagine if Steve Jobs & Co. are NOT intending to announce the new product – man, there would be ma…

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January 5th, 2010

Hello Rabbits!

I rarely put posts up where I talk about myself, but this will be the exception. That’s because from today I’ve got a new job.  The former digital division of Cow has been hived off into a sepa…

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January 5th, 2010

Ten Commandments of Personal Branding – #8: Don’t Fear Being Hated

Don’t fear the wrath of anyone. If you are a big enough personal brand to attract a substantial number of friends and followers, someone will hate you. Welcome animosity as a badge of recognition. I…

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January 5th, 2010

Ten Commandments of Personal Branding – #8: Don’t Fear Being Hated

Don’t fear the wrath of anyone. If you are a big enough personal brand to attract a substantial number of friends and followers, someone will hate you. Welcome animosity as a badge of recognition. I…

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