December 20th, 2009

2010 The Year of Social Media ROI

Everyone is putting their predictions out. Mine are always partially based on my work as well as the trends. 1. Companies will expect ROI from their Social Media efforts. Social Media will s…

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December 18th, 2009

Job: East-West Center Jefferson Fellowship

Media Contact: Derek Ferrar Media Relations Specialist 808-944-7204 ferrard at eastwestcenter.org TRAVEL AND REPORTING OPPORTUNITY IN ASIA PACIFIC The East-West Center is accepting application…

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December 16th, 2009

A Whitepaper for brands ready for an enterprise-level social media plan

Ogilvy Enterprise Social Media v1 0   A few weeks back, I was asked to share my POV on what the more sophisticated brands are doing in socila media. It’s not about a stand-out campaign covered in …

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December 6th, 2009

Certification and the ISMA debacle

Whoa. Check this out. Olivier Blanchard takes issue with the International Social Media Association for basically selling social media certification for $3k without, he says, any of the elements…

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December 2nd, 2009

The Top 25 Environmental Blogs

AsI’ve indicated before, content ranking and analytics servicePostrankis a sponsor ofSocial Media Explorer. One of the benefits of that sponsorship is one post per month about them. But I’ve asked t…

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November 20th, 2009

Forget Traits–4 DSM Diagnoses of Social Media Mavens

Social media people love them some lists. 5 Qualities of a Good Social Media Manager. 3 Qualities to Look for When Hiring a Community Manager. Social Media Folks to Watch in 2010. Twitter lists…for …

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