Archive for posts tagged with ‘marketing’

Jan 13 2010

Zynga Brings Back Offers And Begins Testing New “Engagement Ads”

Social Media - 8 months ago - admin

This evening Mark Pincus, the CEO of Zynga, announced on his blog that Zynga would begin phasing back in offers after temporarily shutting them down due to the whole “ScamVille” controversy. The …

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Zynga Brings Back Offers And Begins Testing New “Engagement Ads”

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Jan 11 2010

Beyond the Campaign: Crowdsourcing & Co-Creation with Glaceau

Social Media - 8 months ago - cgseo

     Recently Glaceau engaged its followers via Facebook to define a new flavor. It is a classic example of a co-creation exercise with customers and has three qualities worth paying attention to: …

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Beyond the Campaign: Crowdsourcing & Co-Creation with Glaceau

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When Worlds Collide

Social Media - 8 months ago - admin

Well, it’s finally here. Twitter and LinkedIn have decided to combine forces. This is pretty significant, and I know that it’ll make it easier to share job opportunities and other more networking oppo…

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When Worlds Collide

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Doing business in a social world

Social Media - 8 months ago - cgseo

A Manifesto for Social Business | CustomerThink – CRM, CEM & Social Media This is a great post; a couple snippets: “It’s not about ‘influencers’ per se, but the social networks in which influe…

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Doing business in a social world

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Jan 10 2010

Do we live in a bribery economy?

Social Media - 8 months ago - admin

Discounts! Coupons! X% off! We all love a sweet deal. I mean, who doesn’t want an incentive to purchase a product or service? It’s what persuades our behaviors as consumers to pick one brand over an…

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Do we live in a bribery economy?

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Jan 8 2010

Organic Social Networks, The Yankees & …Wha? (UPDATE: WE WON OUR 27TH WORLD SERIES!)

Social Media - 8 months ago - cgseo

Needless to say, being a Yankees fan of the entirely driven and committed sort, I’m biting every nail on my hands off and frankly, if I could reach my feet, would go at those nails too (Ugh.). I do …

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Organic Social Networks, The Yankees & …Wha? (UPDATE: WE WON OUR 27TH WORLD SERIES!)

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Custom Content Builds Trust and Wins Customers- The Shotgun Approach Doesn’t

Social Media - 8 months ago - cgseo

Being earnest, or sincere, in your efforts to provide content to you customers is perhaps your most important task. Until recent years, your “content” was advertisements, flyers, coupons and other…

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Custom Content Builds Trust and Wins Customers- The Shotgun Approach Doesn’t

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