This evening Mark Pincus, the CEO of Zynga, announced on his blog that Zynga would begin phasing back in offers after temporarily shutting them down due to the whole “ScamVille” controversy. The …
Recently Glaceau engaged its followers via Facebook to define a new flavor. It is a classic example of a co-creation exercise with customers and has three qualities worth paying attention to: …
Well, it’s finally here. Twitter and LinkedIn have decided to combine forces. This is pretty significant, and I know that it’ll make it easier to share job opportunities and other more networking oppo…
A Manifesto for Social Business | CustomerThink – CRM, CEM & Social Media This is a great post; a couple snippets: “It’s not about ‘influencers’ per se, but the social networks in which influe…
Discounts! Coupons! X% off! We all love a sweet deal. I mean, who doesn’t want an incentive to purchase a product or service? It’s what persuades our behaviors as consumers to pick one brand over an…
Needless to say, being a Yankees fan of the entirely driven and committed sort, I’m biting every nail on my hands off and frankly, if I could reach my feet, would go at those nails too (Ugh.). I do …
Being earnest, or sincere, in your efforts to provide content to you customers is perhaps your most important task. Until recent years, your “content” was advertisements, flyers, coupons and other…
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