January 13th, 2010

Zynga Brings Back Offers And Begins Testing New “Engagement Ads”

This evening Mark Pincus, the CEO of Zynga, announced on his blog that Zynga would begin phasing back in offers after temporarily shutting them down due to the whole “ScamVille” controversy. The …

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December 25th, 2009

Long Tail Fans…Television’s Survival Might Rely on Hyper-Local Coverage Online

MediaPost recently reported that Akamai Technologies CEO Paul Sagan warns that television is about to experience the major impact that print and music have already felt. Akamai Technologies facilita…

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December 1st, 2009

Diane Hessan – The Twitter 20 Interview About Brand Communities

Diane Hessan knows the wisdom of crowds first-hand. As the CEO of Communispace, a fast-growing major player in the brand community creation and management industry, she’s helped drive consumer insig…

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November 17th, 2009

CMO Challenges in Driving Data into Insights

A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined!With all…

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