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Social mashup goes mainstream: Pepsi Hit Refresh

cgseo — Sun, 10 Jan 2010 04:15:06 +0000

Pepsi Australia Hit Refresh social mashup Earlier this week, Pepsi Australia’s Hit Refresh social media and heavyweight outdoor campaign started it’s promotions activation phase, via a Twitter tr…

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Social mashup goes mainstream: Pepsi Hit Refresh

The Recession Isn’t What’s Wrong With Blogging…Paid Reviews Are What’s Wrong…

cgseo — Thu, 07 Jan 2010 09:53:00 +0000

I read this post yesterday and feel like I’m living in some kind of parallel universe since them. There are scads of comments but not one person seems to be concerned with the following passage:”I sti…

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The Recession Isn’t What’s Wrong With Blogging…Paid Reviews Are What’s Wrong…

Apple’s Bold Play With ‘Secrecy’ Strategy

admin — Wed, 06 Jan 2010 12:48:09 +0000

Speculation continues to build around the hotly anticipated announcement of the new Apple tablet. Imagine if Steve Jobs & Co. are NOT intending to announce the new product – man, there would be ma…

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Apple’s Bold Play With ‘Secrecy’ Strategy

Hello Rabbits!

admin — Tue, 05 Jan 2010 15:49:22 +0000

I rarely put posts up where I talk about myself, but this will be the exception. That’s because from today I’ve got a new job. The former digital division of Cow has been hived off into a sepa…

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Hello Rabbits!

Five examples of innovation with Twitter

admin — Sat, 02 Jan 2010 10:13:00 +0000

Credible case studies or examples of how people in organizations successfully use social communication channels like Twitter to connect and engage with customers are gold dust to anyone looking t…

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Five examples of innovation with Twitter

Best Marketing Colors for 2010

cgseo — Thu, 31 Dec 2009 20:09:00 +0000

What colors will be used in the design world for marketing in 2010? Your brand creates an emotion? The question is, is it the right emotion to positively influence your audience? The following in…

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Best Marketing Colors for 2010

What Type Of Social Media Engagement Is Right For Your Brand?

cgseo — Thu, 31 Dec 2009 12:11:50 +0000

Ice Cream Flavors Originally uploaded by Chiot’s Run In a post that addresses the communications professionals’ new understanding that there is a need to engage customers within social media, Clark Fr…

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What Type Of Social Media Engagement Is Right For Your Brand?

Swedish Volkswagen video the most viral ever

cgseo — Wed, 30 Dec 2009 11:40:00 +0000

Volkswagen turns to social media when promoting new cars. In a recent Advertising Age article, Volkswagen of America says it is launching the next generation GTI exclusively on an iPhone app, because …

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Swedish Volkswagen video the most viral ever

Joining China Global Speakers

cgseo — Sat, 26 Dec 2009 07:15:45 +0000

In the past couple of years, since having the privilege of moderating a panel on blogging at ad:tech Beijing, I have been actively engaged in developing my business interests and connection…

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Joining China Global Speakers

Social media survey: 62% of CMOs plan to boost social media budgets for 2010

cgseo — Thu, 24 Dec 2009 21:28:00 +0000

According to an online survey conducted by Bazaarvoice and The CMO Club of 133 chief marketing officers, 62% of respondents said they would boost their social media budgets next year. The CMOs p…