January 9th, 2010

Social mashup goes mainstream: Pepsi Hit Refresh

Pepsi Australia Hit Refresh social mashup Earlier this week, Pepsi Australia’s Hit Refresh social media and heavyweight outdoor campaign started it’s promotions activation phase, via a Twitter tr…

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January 7th, 2010

The Recession Isn’t What’s Wrong With Blogging…Paid Reviews Are What’s Wrong…

I read this post yesterday and feel like I’m living in some kind of parallel universe since them. There are scads of comments but not one person seems to be concerned with the following passage:”I sti…

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January 6th, 2010

Apple’s Bold Play With ‘Secrecy’ Strategy

Speculation continues to build around the hotly anticipated announcement of the new Apple tablet.  Imagine if Steve Jobs & Co. are NOT intending to announce the new product – man, there would be ma…

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January 5th, 2010

Hello Rabbits!

I rarely put posts up where I talk about myself, but this will be the exception. That’s because from today I’ve got a new job.  The former digital division of Cow has been hived off into a sepa…

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January 2nd, 2010

Five examples of innovation with Twitter

Credible case studies or examples of how people in organizations successfully use social communication channels like Twitter to connect and engage with customers are gold dust to anyone looking t…

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December 31st, 2009

Best Marketing Colors for 2010

What colors will be used in the design world for marketing in 2010? Your brand creates an emotion?  The question is, is it the right emotion to positively influence your audience?  The following in…

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December 31st, 2009

What Type Of Social Media Engagement Is Right For Your Brand?

Ice Cream Flavors Originally uploaded by Chiot’s Run In a post that addresses the communications professionals’ new understanding that there is a need to engage customers within social media, Clark Fr…

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