CA Blog Reviews

Zynga Brings Back Offers And Begins Testing New “Engagement Ads”

admin — Wed, 13 Jan 2010 06:50:58 +0000

This evening Mark Pincus, the CEO of Zynga, announced on his blog that Zynga would begin phasing back in offers after temporarily shutting them down due to the whole “ScamVille” controversy. The …

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Zynga Brings Back Offers And Begins Testing New “Engagement Ads”

A Framework for Social Media in Crisis Management

admin — Wed, 13 Jan 2010 06:43:26 +0000

This presentation which I and Jamie Moeller delivered recently through our partnership with the Wall Street Journal (and thanks to Thomas Crampton), offers a solid framework for Digital Crisis Manag…

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A Framework for Social Media in Crisis Management

Survey: Most Audiences to Get Information from Mobile Devices

cgseo — Wed, 13 Jan 2010 00:48:00 +0000

Is your ad agency ready for the evolution of mobile marketing? The number of people who use Internet-enabled mobile devices is expected to pass 1 billion by 2013. According to eMarketer, mobile adver…

Twitter & Maslow’s Hierarchy of Needs … nay … Hierarchy of #Tweets

cgseo — Tue, 12 Jan 2010 17:23:38 +0000

I was chatting with a friend today who’s not a Twitter user, and trying to explain why I like it, and why so many people do too. I found myself turning to Maslow’s Hierarchy of Needs and his Theor…

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Twitter & Maslow’s Hierarchy of Needs … nay … Hierarchy of #Tweets

The top ten Twitter statistics and analytics tools

cgseo — Tue, 12 Jan 2010 15:35:32 +0000

If you work in marketing or public relations, the chances are you are now regularly being asked to use social media to spread your client’s messages. I have met lots of marketers and business owners…

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The top ten Twitter statistics and analytics tools

Housekeeping Reminders

admin — Tue, 12 Jan 2010 11:23:05 +0000

Just a quick heads up… Don’t forget to attach a small thumbnail of your face or an avatar and a clear reference to your bona fides and affiliation when you set up content on your RSS feed or do a o…

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Housekeeping Reminders

91 Journalism Blogs and Websites That Facilitate The Broadcast-Web Crossover

admin — Tue, 12 Jan 2010 10:15:55 +0000

Here is a list of 91 Journalism Blogs and Websites You Will Love that I found from Bob Stepno through Twitter. In this post I want to bring your attention to Bob’s own Other Journalism Blog where h…

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91 Journalism Blogs and Websites That Facilitate The Broadcast-Web Crossover

95% of ‘new news’ still from traditional media

admin — Tue, 12 Jan 2010 09:24:00 +0000

It’s a simple truth that the vast majority of blog posts such as this one draw on existing news stories and then build on them in some fashion. Hence the statistic from the Pew Research Center …

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95% of ‘new news’ still from traditional media

Web Linking- URLs and You

admin — Mon, 11 Jan 2010 23:37:57 +0000

Web linking is an old tradition. There are many businesses that have been using it for about as long as the internet has been around. After all, if you can go to Bob’s Sports World and link to the local gym in your neighborhood, why wouldn’t you? Regardless of the type of business that you have or what type of traffic you want, you can find marketing services to help you succeed in link building. The ultimate goal is driving traffic in whatever way possible.

Web linking and other marketing practices mostly focus on quality, rather than quantity. Many people might think that more links are better, but it’s actually better to have fewer links with reputable websites that can be counted on for a good review. Too many people turn the tables on themselves by putting links everywhere and losing rank because they are abusing the tool.

If you put your link anywhere without making sure it’s a good place, you’re essentially buying a used car without taking it for a spin. How do you know that you’re in the right car or driving safely? You need to make sure that you choose wisely and do your homework first, because search engines frown on lots of useless links.

Ultimately, the goal is to do what is best for the company. This includes choosing links, marketing tools, and marketing assistance very carefully. You also need to avoid getting involved in things that are going to fail.

You’re trying to run a reputable and credible business. Therefore, your business marketing needs to be done in a reputable and credible way. This is why the focus is on quality rather than quantity. Marketing companies will tell you the same thing, so be prepared to hear this again and again.

Web linking isn’t the only tool that you can use in marketing your business. It is a valuable tool that you can rely on to generate results when you use it properly. Having a good marketing strategy is critical to your success, but you need to be prepared to do things the right way.

Getting help from a web marketing service can give you a better edge over the competition with web linking and improve traffic. Keep in mind that there are many great tools that you can use, but web linking can generate great results when it is done properly.

To learn more about web linking or to find your business marketing solutions, visit www.Majon.com.

Social Media RFP: Ask the Right Questions, Find the Right Partner

cgseo — Mon, 11 Jan 2010 17:46:29 +0000

More companies, brands and organizations are seeking social media counsel, services and campaigns than ever before. More agencies, practitioners and so-called social media gurus (see below) are posi…